But I'm A Copywriter Anyway
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Copy of Geico

Copywriting for TV used during Geico’s cross-network sponsorship on Discovery.


I wrote these spots for Geico’s cross-network sponsorship of Discovery’s nine domestic TV brands. The job required I utilize the style and format of Geico’s national campaign, and retrofit it for the various brand voices of the networks. We shot nine spots in three days in Vancouver, and these are some of my favorites.

Most importantly, craft services gave us lamb t-bone chops we could eat with our bare hands because our parents weren’t there to stop us. Dreams come true.