15 million people watch the Puppy Bowl. Take what you will from that statistic, but all I know is that those ratings allowed me to spend a number of work days petting cute puppies.
My work includes sponsored pieces from Pedigree. I am happy to confirm that all our puppy talent are good boys and also good girls.
I've also written the sponsored show intro on behalf of Subaru, featuring their family of driving dogs, "The Barkleys."