But I'm A Copywriter Anyway
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Volkswagen

Copywriting for TV used during Volkswagens sponsorship of Shark Week on Discovery.

Volkswagen & Shark Week

Some people laugh at the motto, "Live every week like it's Shark Week." When you work at Discovery, that's less of a joke and more of a standard operating procedure. For their annual sponsorship of the biggest programming stunt in the sea, Volkswagen and our team decided to create a new theme song for sharks. I documented the collaboration between Shark Week veteran Luke Tipple and award-winning compose J. Ralph. The final piece was performed by the London Symphony Orchestra at Abbey Road Studios, where I didn't take a photo of myself walking across the street.